How to Handle Objections Like a Pro

Let’s be real: not everyone is going to say “yes” the first time you ask them to buy coffee during your fundraiser. And that’s okay! Great fundraisers don’t get discouraged when someone hesitates—they get curious, confident, and prepared. Knowing what to say when someone gives you an excuse is what separates a good salesperson from a great one. So let’s talk rebuttal management: the art of flipping a “maybe” (or even a “no”) into a sale—with a smile.

When someone says “I don’t drink coffee,” that’s your moment to pivot. You don’t have to argue—you just offer a new angle. Most people know at least one coffee lover, and Cheerful Bean coffee makes an awesome gift. Same thing if they say they don’t carry cash. Instead of saying “Okay, thanks anyway,” come back with an easy solution. You’re not pushing—you’re helping them see how easy and meaningful it is to support your cause.

Here are a few common objections and some friendly, effective ways to handle them:

"I don’t drink coffee."
→ “That’s totally fine! A lot of people grab a bag or two as a gift. Teachers, coworkers, family—it’s a hit around the holidays or for thank-you presents.”

"I don’t have cash on me."
→ “No problem! We also accept Venmo, card, or you can order online and have it shipped straight to your door.”

"Maybe next time."
→ “I get that! Just a heads-up, though—our fundraiser is only for a limited time. Even one bag goes a long way in helping us reach our goal.”

"Isn’t coffee kind of expensive?"
→ “You actually get premium, fresh-roasted coffee—better than most grocery store brands—and 45% of the sale goes directly to support our group.”

"I already bought from someone else."
→ “That’s awesome—thanks for supporting! If you’re open to trying a different roast or flavor, we’ve got some options you might not have seen yet.”

At the end of the day, people want to help—you just have to make it easy for them. The more you practice handling objections, the more natural it feels. Keep it light, stay positive, and always say thank you, no matter what. Every “no” you hear helps you get closer to your next “yes.” And trust us—Cheerful Bean coffee practically sells itself once people give it a try.